As I’ve already stated on more than one occasion, I’m no armpit hair waving feminist.

BUT … I don’t understand why, now that the wine industry is starting to figure out that women buy more wine than men, the wine barons take that to mean they should Sex and the City-i-fy brands with pink labels and names like “Seduction” and “Mad Housewife” to get we little maids to buy their bottles.

Luring Women With the Chick Lit of Wine from the NY Times

I cannot fathom how making wine more accessible to all translates into dumbing and numbing it down to the level of Bud Light and afternoon soap operas. Think on that, ladies, next time you see a low alcohol Chardonnay called “White Lie,” and know that you are a pawn. But you can refuse to be played.