It’s May, Not Quite Time to Guzzle
I’m not the only beer lover who gets frustrated by the opposite of choice provided by most bars offering the same, trite shade of blonde. You know what I’m talking about, the bars that offer 15 lagers or pilsners, or light see-thru whatever. Do you really need Heineken, Becks, Stella, Pilsner Urquell, Bud, Miller, High Life, Corona, PBR, Rainier and their corresponding lights/lites all on the same menu? That’s not exactly choice.
It’s that supermarket mentality. Gotta have every brand. Shit, any one of those appropriately chilled is the same damn thing to me. A guzzler. Can’t you just pick a couple of the above and give your customers a chance to make a real choice? And one token IPA isn’t really what I’m talking about. Not a giant leap, just a baby step will do…
Maibock: One Small Step From Lager
in this issue of the Seattle Weekly
Maybe you’re customers aren’t as boring as you think they are.
May 27th, 2008 at 9:39 am
Tell me about it! It’s even harder when you live in a small town and the closest you can get to ‘local microbrew’ is a 30 minute drive to the brewery out of town. 30 choices of roughly the same tasting thing at the only good bar in town gets rather depressing.