And now, a Seinfeld moment…

  Soooo…what’s up with those Tully’s ads? There are all these billboards around Seatle about "getting your 3:21 fix" to combat the "post-lunch coma, afternoon blahs, (and) severe Isit5yetitis." You can enter the wake-up call. That means, every day at 3:21pm they will email you to remind you to come in and purchase one of their Blizzard/Frappo/Tango/Whatso-thingies.

  TRULY: This is an attempt to get people into their cafes during the slowest time of the day. Capitalsm 101–create a non-existing market to fill a rent-sucking void.
  Um, yeah…what I want to know is… With the vaguely trippy graphics, this is obviously a riff on 4:20, right? I know all you miscreants know what I’m talking about.
  My question is–wouldn’t they get more people into the store for a boo-berry shake after 4:20? Someone, like, totally dropped the ball on that one, dude.
  Musta been high.

  Laetitia Brut - $15. California. Dry. Apple-y. A bit of yeasty goodness. This is a pretty cool property, one of the better choices you can make for a dry, dry, dry bubbly. But the grand slam right now from this property is their lovely little Pinot Blanc. It’s not what you’d expect; it’s a bit heavy, dense, and Chardonnay-like. They used to put these grapes into their sparkling wine. So why they hell did I like it? I don’t know. I just did. Geez! Imagine a rich, tasty Champagne imposter–without the bubbles.