In Wine, Remember to Pay Yourself….

….in wine!
This Thanksgiving I did a “stage,” as the restaurant folks call it, at a wine shop here in Seattle. It was fantastic to focus on selling wine, with none of the visions of staffing, profit margins, or sales goals dancing in my head. And it’s different, how customers behave, when you’re just selling wine. It must have something to do with being a neighborhood shop. No deluge of once of year event shoppers; these people know you, trust you, and take your recommendations. What a concept!
King crab legs and lox from the fish guys next door, and a bottle of Cantalupo Il Mimo Nebbiolo Rose and I’m set for the big day. I know people think Nebbiolo means having to buck up for Barolo or something. But it doesn’t. The grape is more finicky and bitchy than Pinot Noir, and the reward is as great as its attitude problem. Tart raspberry and strawberry fruit, bone dry, and very aromatic–a sigh inducing blush at only $10.
On the day before Thanksgiving at the shop, we all got to wish upon the grape fairy for one bottle that we would like to drink at the end of the day. My choice was the 1995 Felsina Chianti Classico Riserva Rancia. Some people were predjudiced against it, since it followed someone else’s choice of a 1996 Dal Forno Valpolicella. I know, what a terrible predicament. You probably don’t want to hear about the Champagne or sublime Alsace Riesling we opened, then. I can tell you that the Felsina was everything I wanted it to be and a bit more. This guy makes Sangiovese like Galliano cuts on the bias. Flawless, sinewy, stewed red cherry, with oh so supple tannins. But the Dal Forno? Holy shit. Fuck Bordeaux. This wine blew our minds. When it first opened, it had a bit of peppery, fatty aroma to it, like old Rhone. Then it opened up a bit, softened up a bit and tasted like a most soothingly prime Margaux, but more exotic. Then the finish had a bright flush of acidity, and we didn’t know what to think. My professional diagnosis: Wow. Wowwy wow wow. But you must know I have a soft spot for extra-ordinary Northeastern Italian reds. You don’t have to drop this kind of dough to achieve Nirvana either. All it takes is $30 bucks:
Inama Bradisismo Veneto Rosso: 70% Cabernet Sauvignon and 30% Carmenere, this Cabernet is some of the oldest planted in Italy–just North of Vicenza. Character, class, and approachable at an early age. Why wait for your 2nd wine of that 3rd growth to come around? Why drop the money on the Franken-wine that has become Ornellaia under the evil gaze of Monsieur Rolland when you can buy 6 of these instead? I don’t know. Why?



November 27th, 2005 at 4:34 pm
I’m sooo jealous. Down here on the central coast I can only find California wine. It’s like having one foot in heaven and the other in hell.
November 27th, 2005 at 9:44 pm
I have some 95 Rancia, time to pop the cork and remind myself what a great wine it is! I am leaving for NE Italy on Thursday, I hope you are jealous!
November 27th, 2005 at 10:03 pm
First I was jealous of the Rancia and the Dal Forno, now I’m jealous of Big E!
November 27th, 2005 at 10:41 pm
Damn, I knew it! Il Mimo—I served it at my wedding reception, and now I can’t freakin’ get it down here.
Mmmm, Dal Forno valpo…
November 28th, 2005 at 11:52 am
I would believe the chianti.. one of my favorite (and unexpected) great food matches was the old salty ham with a rusty old Chianti (1990 Fizziano I believe). I also didn’t Ornellaia was Rolandized.. sad. Great use of ‘fuck’ by the way, keep up the good work.
Caveman
November 28th, 2005 at 12:07 pm
Caveman: Mmmm, rusty….good word. Might turn off a customer, but I kinda like the “i just bit my lip” flavah of old Chianti.
**visit the caveman’s site (follow link in his comment. tres impressionnant…..
Taj - I’d ship to frickin Texas if I could.
November 28th, 2005 at 6:54 pm
Ray — Where on the Central Coast are you? Dino\’s in Santa Maria, and De Palo & Sons in Shell Beach both stock Italian wines.
November 29th, 2005 at 10:23 am
Wineguy - I’m in SLO. Thanks for the tip, I’ll check those places out.
December 2nd, 2005 at 1:28 am
The Inama Bradisismo is gorgeous. I used to sell that to my ‘Silver Oak-type’ customers and they were blown over. His reserve Soaves are really special, too. Wines that smell and taste really expensive but aren’t.