Chianti, Champagne, and Fraud
So it’s a big deal that some Chianti producers are under investigation for fraud. What’s the beef? Some producers are under investigation for selling wines marked as Chianti Classico DOCG that are in fact made with grapes from outside of the appelation.
Well, hardly news, how can I say this…..
Duh.
See, regions like Chianti Classico or Champagne stake their reputation on the wines made from the grapes grown within those designated boundaries. But because these monikers garner more money than, say, the appelation right next door….it follows that people would be tempted to make more, fakes. But, unlike a Louis Vuitton bag sold on the streets of Bangkok, that would mean the fraud would have to be perpetrated by the winery itself that is already entitled to use the place name. So a maison de Champagne or Castillo di Chianti are the only people that can defraud the customers. Now, that probably means that the majorit of wine in the bottle is still Chianti Classico, just enhanced with enough other juice to up production.
So who are the most likely culprits? The large wineries driven by sales forcasts no doubt. I mean give me a break. Let’s not be so fucking naive. All you have to do is look and see how many acres are designated for the DOCG of Chianti Classico. They have laws for yields. You can mathematically determine, in a perfect situation, the output of the region’s single vintage (not accounting for weather, etc.). It’s a finite thing. But since capitalism requires yearly growth….well you can see the problem. At some point…unless you redraw the boundaries, you can’t make anymore Chianti Classico. You can’t sell more. Not very capitalistic.
Now, I won’t point fingers, but I know for a fact of 4 producers in Chianti that outsource. Champagne? Well, I’d only be guessing–but I’d wager a few hundies that those guesses are more than mere pontification. When I was in Calabria and Basilicata last year, I talked to more than a few winemakers that were selling juice to the North (Chianti and Piedmont, yes my beloved Piedmont) to producers that want to make juicier, fuller-bodied wines for the International Male, sorry I mean international palate. They shrugged it off as if it was common knowledge.
Hey shit happens. What, you think it’s any different in Napa??? (cough, cough Alexander Valley, cough)
Well then call me, I’ve got this amazing bridge you’ve just got to see.
The article from www.decanter.com:
Chianti: 9m bottles seized in fraud investigation by Michèle Shah



October 12th, 2005 at 6:43 pm
in america we have actually legalized the fraud on labels by allowing up to 15% of the juice to come from outside the stated appellation. but it gets better! wineries can use 5%juice from a different vintage as well and still label it as coming from the “vintage of the century”. makes for a good way to expand production when a vintage is popular and you have bottled wine from last year that no one wants.
October 12th, 2005 at 7:19 pm
So that’s 20% “other ingredients.”
Now, take that so-called icky vintage and mix with 20% juicy juice and, whammo! Sell it as the vintage of the century. Right?
Who can prove otherwise?
Capitalism and the honor system just don’t mix.
October 13th, 2005 at 12:52 am
Well, dont be upset out there, i red that in Canada they allow 99% foreign grapes lately.
One more funny thing about Chianti area: last year some producers (Fonterutoli, ever heard of ‘em?) simply requested a law to let them add Nero d’Avola to the Chianti blend. And you KNOW where Nero d’Avola comes from.
As far as Ruffino, well, only (fucking) naive people still think they PRODUCE chianti.
Last thing. Why the hell i must read this in a foreign blog and not in the italian press? Hmmm, guess why. Anyway, the more i read this blog, the more i like it.
October 13th, 2005 at 11:03 am
9ed. note: Nero d’Avola comes from Sicily, which I also visited last year. Besides being one of the most beautiful places in Europe (though barely European), they were also very non-chalant about shipping juice north. Happens all the time.
Wanna know who’s been naughty? I can be bought with copious amounts of gelato.
October 13th, 2005 at 12:41 pm
I know a great gelato maker here.
October 17th, 2005 at 3:17 am
Laying Down the Law in Chianti
Michèle Shah (decanter.com) writes:
The equivalent of over 9m bottles of Chianti Classico? has been seized by Italian authorities from top Tuscan estates including Ruffino as part of a fraud inquiry. Ruffino is one of the main estates involuntaril